Pay Per Click (PPC) search engine marketing refers to a specific
type of advertising where you pay a search engine every time a
potential customer clicks on your ad. These ads appear on search
engine results pages and sometimes on sites within a search
engine’s network of partners.
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Search engines are the web’s most used means of driving traffic to websites, and knowledge of search engine marketing is essential to anybody wanting to succeed online. However, knowledge of blogging techniques is also instrumental in gaining you a high position in the search engine listings for your chosen keyword.
Sure, you can promote your site in many ways and there are more ways than a top listing on a search engine to drive traffic to your website, but there is nothing to beat a top ten listing on Google or one of the other major search engines such as Ask, Yahoo or MSN to provide you with consistent sustained traffic day after day after day.
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There is a strong, viable answer to Internet marketers who are struggling with finding a friendly, effective means of bringing qualified traffic to their piece of Internet real estate. The answer: pay per click search engines (PPCSE). Unlike the other forms of advertising that we discussed, well managed PPCSE’s do not bring the intrusive, distracting elements that the other forms of advertising brings.

The key difference between pay per click search engine marketing and other forms of marketing is simple: who initiates the advertisement. In traditional advertising methods, the advertiser is forcing their message upon the Internet surfer. With a pay per click search engine, the user initiates the information flow.
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